Industrial Marketing Agency Challenges Value of Tradeshows and Trade Journals
Released on = November 22, 2005, 12:09 pm
Press Release Author = John Oisela / IndustrialClicks.com
Industry = Management
Press Release Summary = IndustrialClicks.com challenges the value of tradeshows and trade journal advertising in direct comparison to their Pay Per Click marketing services. On a dollar for dollar basis, IndustrialClicks.com declares that return on investment through their Internet-based paid search advertising produces more leads, requests for quote, and sales than any other form of marketing.
Press Release Body = Danbury, CT November 22, 2005 - IndustrialClicks.com, an industrial marketing agency, declared their Pay Per Click advertising services a superior value compared to tradeshows and/or trade journal advertising. This statement is supported by commerce experts who report on the growing popularity of paid search marketing. "According to industry analyst PricewaterhouseCoopers, online advertising will be a $12 billion business this year. Through the first half of the year, corporate spending on Internet-based campaigns rose by roughly 25%, many times over the growth of traditional media outlets" stated Rick Aristotle Munarriz of MotleyFool.com. Looking closer at the economics of industrial marketing and corresponding returns on investment, IndustrialClicks.com invites direct comparisons between their Pay Per Click marketing services, tradeshow participation, and trade journal advertisements.
Tradeshow participation on average is estimated to cost between $4,000 and $7,500 per event; expenses include booth fees, sales staff, travel, food, lodging, and shipping charges. Additionally, successful marketing through tradeshows depend on booth personnel; ideally, trained salespeople, schooled in the techniques of business development and lead generation. More importantly, there is no quick, easy, and affordable method of tracking return on investment per tradeshow.
From a trade journal perspective, average placement costs per issue run between $2,500 and $3,800 for a half page, four-color advertisement. These printed advertisements are created by graphic artists and copy writers whose fees are additional to the overall costs of marketing. In addition to the dollars spent on trade journal advertisements, staff resources are consumed through the review and approval process of each creative submitted. Lastly, there is no way to quantify the advertisement's return on investment.
Both scenarios illustrate the shortcomings of these traditional advertising channels.expensive, inflexible, and a return on investment that is difficult to measure. Furthermore, successful marketing through tradeshows and trade journals depends on a wealth of skills and expertise that cost money. Whether these additional costs come in the form of sales training or graphic design and copywriting services, the end result are stiffer marketing costs, coupled with poor ROI tracking.
"Using IndustrialClicks.com Pay Per Click advertising services, industrial manufacturers can regulate their marketing spend on a daily, weekly, or monthly basis. Preset budgets make it easy to control costs and establish a baseline for measuring return on investment. Additionally, return on investment is easily calculated through comprehensive reporting that provides all of the information required to make smart decisions about how and when to optimize ad dollars, driving more leads, requests for quote, and sales. Our full service Pay Per Click management solution makes it easy and cost effective to market online" explained John Oisela, IndustrialClicks.com Marketing Manager.
The difference between pay per click marketing and tradeshows or trade journals is the extraordinary control available to the advertiser. IndustrialClicks.com Pay Per click managers can manipulate the quality and volume of search traffic that is driven to an industrial manufacturer's website. Through keyword research, targeted ad copy, and an effective display URL, IndustialClicks.com can "choose" the audience seeing their client's advertisements. Furthermore, they can determine the price (value) of each prospect clicking through to the company's website, relative to the product or service being offered.
For additional information on IndustrialClicks.com and their services or pricing, visit their web site at http://www.IndustrialClicks.com or contact them by phone during regular business hours at (203) 417-9933.
CONTACT: John Oisela, PR Telephone: (203) 417-9933 pr@industrialclicks.com
IndustrialClicks.com 32 Washington Avenue Danbury, CT 06810 USA Telephone: (203)417-9933 Facsimile: (203) 417-9934 http://www.industrialclicks.com
2025
